The XXVII season of the IBA International Beauty Awards™ has officially concluded, bringing together beauty professionals from across the globe in one of the industry’s most competitive international recognition programs.
This season, 1,131 professionals representing numerous countries and beauty disciplines submitted applications for consideration. Following a comprehensive evaluation conducted by the International Expert Council, fewer than 4.9% of applicants were awarded the title of Laureate.
This exceptionally selective acceptance rate reflects IBA’s commitment to recognizing only the highest standards of professional excellence. Rather than rewarding participation alone, IBA recognizes documented achievements, measurable professional impact, innovation, leadership, and meaningful contributions to the advancement of the international beauty industry.
One of the defining characteristics of IBA is its merit-based evaluation process. Unlike many international award programs, the initial review of applications takes place before any participation fee is required. Every application is assessed independently on the basis of professional accomplishments, ensuring that recognition is earned through merit rather than obtained through participation.
The International Expert Council evaluates a broad range of documented achievements, including career accomplishments, educational activities, publications, industry awards, original methodologies, international projects, public recognition, leadership initiatives, and long-term contributions to the profession. Only verifiable evidence is considered throughout the evaluation process, reinforcing the integrity, transparency, and credibility of the Award.
Through this rigorous selection process, IBA has established itself as a highly selective international recognition program that honors professionals whose careers demonstrate sustained excellence, innovation, leadership, and measurable impact within the global beauty industry.
For many recipients, becoming an IBA Laureate represents far more than receiving an international award. It serves as formal recognition by an independent international panel of experts and confirms that a professional’s achievements meet internationally recognized standards of excellence. As a result, the distinction has become an important mark of professional credibility for individuals seeking to strengthen their international reputation and demonstrate recognition beyond their home country.
Transparency remains one of the fundamental principles of IBA. At the conclusion of each season, the official list of Laureates and Honorees is published on the Award’s official website, allowing professionals, organizations, media representatives, and members of the public to independently review the results and verify the recipients.
The publication of Laureates provides publicly accessible evidence of professional distinction and international recognition while further strengthening the credibility of both the Award and its recipients.
The complete list of Laureates from the XXVII season, together with detailed information about the Award, its evaluation process, and international recognition programs, is available on the official website:
As international mobility and global professional recognition continue to grow in importance, distinctions granted through rigorous, merit-based evaluation carry increasing value across the beauty industry. By maintaining strict selection standards and an independent review process, IBA continues to recognize professionals whose achievements contribute to the advancement of the global beauty community.
The organizers congratulate all Laureates of the XXVII season and express their appreciation to every applicant whose accomplishments contributed to another outstanding year of professional excellence.
Information about future seasons, international recognition programs, eligibility requirements, and the official list of Laureates is available at: